What Exactly Is a Pre-Selling Property? (And Why Smart Buyers Choose It Early)
What Exactly Is a Pre-Selling Property? (And Why Smart Buyers Choose It Early)
When you hear developers or brokers talk about “pre-selling,” it simply means the property is being sold before it is completed — sometimes while still under construction, or even at the blueprint stage.
Why do developers do this?
It helps them fund the project while giving early buyers the chance to secure units at much lower prices compared to Ready-for-Occupancy (RFO) properties.
Why do buyers love pre-selling?
Lower Introductory Price – Units are usually 20–30% cheaper than RFO.
Flexible Payment Terms – Developers often allow small downpayments and stretched monthly installments.
Better Unit Selection – You get first pick on location (corner unit, best view, near amenities).
Capital Appreciation – By turnover, the property may already be worth much more, giving you instant equity.
But remember: while pre-selling has huge advantages, it also requires careful due diligence. Always check the developer’s License to Sell (LTS) and track record before reserving.
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Thinking of investing in a pre-selling property but don’t know where to start?
Message or call Samuel O. Lao & Associates at +639173236123 (Mobile | Viber | WhatsApp) and let us guide you to the best and safest deals in Cebu and nationwide.
Disclaimer
This blog is for educational and informational purposes only. Actual project prices, terms, and availability may change without prior notice. Always review the developer’s official documents and consult with a licensed real estate broker before making a purchase decision.
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