Why Oslob, Moalboal & Badian Are Hot in 2025
Tourism-Driven Property Investment in Southern Cebu: Why Oslob, Moalboal & Badian Are Hot in 2025
By Realtor Samuel Lao
Southern Cebu is no longer just a weekend getaway. In 2025, areas like Oslob, Moalboal, and Badian are emerging as tourism-driven investment hotspots, attracting both local and international investors looking to cash in on the region’s booming travel and eco-tourism economy.
If you're looking for beachfront properties, income-generating rentals, or retirement estates, the south has never looked more promising.
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Why Southern Cebu?
These towns are globally recognized for:
Whale shark watching (Oslob)
Diving and island hopping (Moalboal)
Adventure tourism like canyoneering and Kawasan Falls (Badian)
Post-pandemic tourism recovery and improved infrastructure are pushing more tourists—and investors—south.
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2025 Trends in the South Cebu Market
1. Rising Demand for Short-Term Rentals
With thousands of local and foreign tourists monthly, there's consistent demand for:
Airbnb-style beachfront cottages
Dive resorts and hostels
Budget and mid-range accommodations
2. Affordable Beachfront Lots (Compared to Mactan)
While Mactan's beachfront land has skyrocketed, southern towns still offer:
₱4,000–₱9,000 per sqm (depending on frontage and access)
Opportunities to build resorts, villas, or small developments
Higher appreciation as roads and utilities expand
3. Foreign Market Appeal
Southern Cebu is a favorite among:
European backpackers
Korean and Japanese divers
Digital nomads seeking peaceful, nature-rich towns
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Top Investment Opportunities
Location Investment Potential Why It Stands Out
Oslob Beach lots, inns, resthouses Whale shark tourism, growing town center
Moalboal Dive resorts, backpacker hostels World-class coral reefs, nightlife, international crowd
Badian Nature retreats, farm-stays Canyoneering tourism, peaceful mountain-sea views
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What to Consider When Investing
Zoning restrictions – Verify if the land is residential, commercial, or protected
Access to utilities – Some rural beachfronts need water/power development
Proximity to highways and barangay roads
Work with licensed brokers for clean title and due diligence
Looking to Invest in Southern Cebu? Let’s Find the Right Property for Your Tourism Venture.
Call Samuel O. Lao and Associates
0917-323-6123
> “Don’t wait for opportunity. Build where the future of travel is already flowing.”
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Sources:
Department of Tourism Region VII Visitor Data 2024–2025
Lamudi Beachfront Property Watchlist
LGU Development Plans – Oslob, Moalboal, Badian
Airbnb Cebu Trends Report Q1 2025
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Disclaimer:
This blog is for informational purposes only. Prices, zoning, and availability may vary. Always conduct site inspection and legal due diligence before purchasing.
